Franziska Neumann is the owner of FZK Franziska, a creative agency that helps design-oriented clients grow and steward their online presence.
Over the years, I’ve met countless designers who think an online presence isn’t right for them. “If most of my business is referral-based, how is a bunch of Instagram followers going to help?”
The reality is that having a solid online presence can do great things for your interior design business, both online and in the “real world” — and it doesn’t even require a whole lot of time and effort. It does, however, necessitate a well-planned strategy.
Having a curated online presence opens so many doors for your business, exposing you to a world of opportunity that might not otherwise be available. I’ve seen clients not only get more clients from their online efforts but also generate tons of press and even collaborations with brands or influential figures in the design world.
In just a single example, one of my fabulous clients, French & French Interiors, has spent the better part of the last few years working with us to develop a robust online presence. Today, most of their clients and publication opportunities in coveted design magazines come directly from their Instagram account, and they were even selected as part of the High Point Market Design Bloggers Tour this spring.
A good online presence can take you from being a small, local business to one that has recognition and operates on a national stage. Particularly when your efforts are underlined with the right brand values, it can help you attract clients that are a better fit for your business model (in other words, pricing) and design style.
In the meantime, I am curious: What are your business goals? How can you build an online presence (or use your existing one) to reach them faster? Share your thoughts in the comments below, or let me know directly at FZK@byFranziska.com — I’d love to hear from you.