Setting fees correctly is pivotal to your business success. If you set your fees too low, you can wind up doing a lot of work without earning any profit. Set your fees too high and you can scare off potential clients. No wonder the question I get asked the most by designers is, what should I be charging?
Since there is no such thing as a standard, or even an average, fee scale for interior design services, often designers simply guess at what their fees should be. They may reach out to their professional network or rely on anecdotal information about what other designers in their area are charging, or they may just pick an amount that they think clients will be willing to pay. Usually they end up overestimating or underestimating what they should be charging.
Setting fees is not a guessing game. Your fees need to be based on sound business principles and practices. In order to help the many designers who wrestle with this crucial business decision, I have developed some guidelines and formulas you can use to set your fees properly and profitably.
Want to know more? Please join me for a special “how to” seminar, Simple & Profitable Residential Fee Estimating, that I will be presenting on Saturday, October 13 at 9:00 AM at Universal To The Trade during Fall High Point Market. In addition to learning how to set fees, you’ll discover how to set client expectations and talk about money confidently. You will never again have to hesitate or make apologies for discussing your fees and services. As an added bonus, attendees will gain access to the Gail Doby Coaching & Consulting exclusive and proprietary fee calculator. We’ve done most of the math for you already!
Space for this don’t-miss, information-packed seminar is limited, so register today to ensure your place by going to universaltothetrade.com/events. I look forward to seeing you.
And while you’re making your plans for High Point Market, don’t forget my associates and I are offering a limited number of complimentary 30-minute coaching sessions in The Steelyard Lounge at Universal To The Trade on Friday, October 12 and Saturday, October 13 during High Point Market. This is a great opportunity to gain valuable no cost, no obligation business advice while you’re at Market, and to discover for yourself what a difference a coach could make to your firm. To pre-schedule your session, please go to gaildoby.com/hpmkt to set up a brief phone call with our team.