High Point Market

Learning Center – Fall 2023

Our Learning Center, located in the Universal showroom, hosts several events each Market.

From panel discussions to lectures, we cover the trends happening now.

Visit the Universal Showroom Learning Center Friday, October 13 through Monday, October 16 for 14 can’t-miss events!

101 S Hamilton St High Point, NC 27260

Friday, October 13th at 2PM

Designing for Showhouses

Speakers: Kesha Franklin, Halden Interiors

Rydhima Brar, R/terior Studio

Andrew Suvalsky, Andrew Suvalsky Designs

Everick Brown, Everick Brown Design

Kristin Bartone, Bartone Interiors Byron Cordero

Cordero Consulting – Moderator

Showhouses can serve as a launching pad for designers to showcase their talent and gain recognition within the industry. This panel will delve into the practical considerations faced by designers, including budget constraints, time limitations, and the need to strike a balance between functionality and aesthetics. Join us for an engaging discussion that brings together a diverse group of interior designers from various backgrounds, localities, and showhouses to share their valuable experiences.

Register for free here!


Friday, October 13th at 4PM

Behind The Scenes Creating Your Brand, Your Voice, Your Image

Speakers: Antonio Deloatch, Antonio Deloatch Designs

Tina Ramchandani, Tina Ramchandi Creative/Interior Design Studio

Venjhamin Reyes, Venjhamin Reyes Photography

DuVal Reynolds, DuVal Design

Jessica Robb, Robb Media – Moderator

Unlock Your Brand’s Essence: Empowering Panel on Amplifying Your Voice and Image!” Join visionary experts in this captivating discussion, crafting a brand that reflects you and makes an unforgettable impact, igniting a transformative journey of self-expression and design brilliance.

Register for free here!


Saturday, October 14th at 10AM

How to Set Flat Rates to Earn More with Less Stress

Speaker: Melissa Galt, Interior Design Business Coaching

Tired of losing hours each week creating and adjusting hourly invoices? Ready to trade tracking time for earning what you deserve all the time? Then join designer business coach, Melissa Galt for this masterclass in how to set flat rates with defined deliverables, so your profit is protected and your client has confidence and clarity. The added bonus is you’ll know your cash flow at all times and your client can manage their interior investment with ease.

Register for free here!


Saturday, October 14th at 12PM

The Value Proposition of Market: Cultivating, and Stewarding Diverse Market Relationships

Speaker: Arianne Bellizaire, Arianne Bellizaire Interiors

Joanna Saltz, House Beautiful

Kathy Kuo, Kathy Kuo Home

Ashley Ross, Muse Noire Interiors – Moderator

Our panel will share their experiences, strategies, and best practices for cultivating and nurturing relationships that resonate across a variety of market segments. During this discussion, our panelists will offer practical insight on how they have adapted their market schedule to align with the goals set for their business. You won’t want to miss this masterclass on leveraging every moment the largest international home furniture market has to offer, from planned heavy hitter events, to chance encounters. This launch pad panel is the first installment of a new initiative from DAA’s education and engagement community. Our off-market series aim to level the playing field by closing the business education gap across diverse communities in the industry.

Register for free here! 


Saturday, October 14th at 2PM

Diversifying Your Revenue Stream

Speakers: Sara Malek Barney, BANDD/DESIGN
Lucy Penfield, Lucy Interior Design
Lisa Brown, Everick Brown Design
LuAnn Nigara, A Well-Designed Business – Moderator

Join us for an insightful discussion between three prominent designers about the ways they diversify their revenue streams in our industry today. From affiliate marketing to investing in real estate, our panel has years of combined experience expanding their sources of income in a variety of successful ways. Session followed by a champagne toast in the Designers Lounge to celebrate the launch of the Designer Alliance.

Register for free here! 


Saturday, October 14th at 4PM

RUE MAGAZINE Presents: The Brains Behind Cupcakes & Cashmere

Speakers: Emily Schuman, Cupcakes & Cashmere
Geoffrey Fuller, Cupcakes & Cashmere

Kelli Lamb, RUE Magazine – Moderator

The OG of fashion and style blogging–Emily Schuman–launched Cupcakes and Cashmere in 2008 and grew it into a must-read, aspirational lifestyle brand that has millions of visitors to her blog and social media platforms. Joined by her husband Geoffrey Fuller, the brand has expanded into robust e-commerce platforms, bestselling books, licensed product lines and a new luxury candle brand called Lavune. In this rare chat, RUE’s Editorial Director Kelli Lamb talks to the dynamic duo to understand how they built this from blog to bona-fide brand and how they pivot in an ever-changing media landscape. Discover their tricks, tips and insight that you can apply to your own business.

Register for free here! 



Sunday, October 15th at 10AM

Tell the Truth: What Real Designers Do to Win at Business

Speakers: Cheryl Luckett, Dwell by Cheryl
Tina Ramchandani, Tina Ramchandani Creative

Gail Doby, Pearl Collective – Moderator
Erin Weir, Pearl Collective – Moderator

How do you collect coveted referrals from clients? What tips help take clients’ minds from money-driven to design-loving? Pearl Collective will lead a lively and real-life discussion with interior design pros, Cheryl Luckett and Tina Ramchandani, on these and many other hot-button topics. We’ll also look at the newly-released results from the 2023 Interior Design Business Survey to find how others are rising to the top and how you can put some of these smart ideas into practice in your firm.

Register for free here!


Sunday, October 15th at 12PM

Streamline Your Purchasing Processes

Speakers: Peter Mitchell, MM Interior Design Group
Bria Hammel, Bria Hammel Interiors
Kate Lester, Kate Lester Interiors

Rick Campos – Moderator

Purchasing is one of the most important aspects of running a successful firm. Learn processes, tips, and tricks from the experts on how to budget for and streamline your purchasing process and optimize your relationships with vendors to keep your projects running smoothly and your clients satisfied.
· Understanding the full cost of purchasing (ie your time commitment)
· How much time to budget for purchasing and procurement
· Why the best price isn’t necessarily the lowest cost for you

Sponsored by Design Manager

Register for free here! 


Sunday, October 15th at 2PM

Designing for the Elite: Prep Your Business to Serve High-End Clients

Speaker: Sandra Funk, House of Funk

Ready to take your interior design business to new heights and attract dream clients? Join Sandra Funk’s game-changing workshop on scaling your interior design business and watch your success soar. She will guide you through proven strategies and techniques to effectively scale your business and cater to the needs of high-end clients. Discover how to price your projects for maximum profitability in the luxury market;
master the art of creating an exceptional client experience; and scale your business while doing what you absolutely love.

Register for free here! 


Sunday, October 15th at 4PM

The New Interior Design Services Pricing Model

Speaker: John McClain, John McClain Design

The design industry is constantly evolving and so should the pricing models of interior designers!
In this detailed and actionable presentation, you will learn brand new ways to: 1) Price your services for guaranteed profit and project pleasure
2) Develop specific types of design services that your clients can choose a la carte to fit their needs 3) Detail the deliverables of your services for project functionality and client satisfaction.
You will leave this presentation armed with all of the methods to start pricing your services profitably, easily, and fairly for all involved while charging your value, in a brand-new and effective way!

Register for free here! 


Monday, October 16th at 10AM

The Six S’s of Success to Get Published: A Six-Step Blueprint to Help Get You Published

Speaker: Tori Sikkema, Tori Sikkema Photography

Attendees will gain valuable insights into each stage of the publishing process, from crafting a captivating visual story of their design project to submitting their work. If you’re an interior designer, architect, builder or just starting your business, I’d like to help you incorporate my successful workflow into your existing process. For some, rethinking your procedure will be a paradigm shift in how you approach marketing your brand and design projects.

Register for free here! 


Monday, October 16th at 12PM

Unveiling the Future: The Power of 3D Renderings for Project Profitability and Client Satisfaction

Speakers: Camia Brown, Camia Brown Interiors
Kelly O’Neil, Kelly O’Neil Design
Fernando Duque, Duke Renders
LuAnn Nigara, A Well Designed Business – Moderator

Discover how interior design renderings drive greater project profitability by streamlining decision-making, reducing costly changes, and fostering seamless communication among project stakeholders. Delve into real-life case studies, where renderings have enhanced budgeting accuracy and accelerated project timelines, resulting in substantial cost savings for clients and design firms alike.

Register for free here! 


Monday, October 16th at 2PM

Marketing for Designers: Tips and advice from the home industry’s top agencies

Speakers: Franziska Neuman, FZK
Jennifer Smiga, Ultraviolet Agency
Molly Schoneveld, The Storied Group
Michelle Peranteau, Katie Brockman & Co
Tori Sikkema, Tori Sikkema Photography
Ericka Saurit, Saurit Creative – Moderator

Designers know that building a successful brand relies on three things: defining a strong message, an investment in consistent marketing across multiple channels, and a PR plan to activate it. Join an interactive panel discussion from top marketing professionals specialized in the home industry as they weigh in on 2024 industry trends and marketing best practices, where to invest your marketing dollars first, and how they’re supporting clients with innovative campaigns. Gain actionable tips and advice while getting to know agency owners with a mission to support interior designers and home brands in growing their business.

Register for free here! 


Monday, October 16th at 4PM

AI and Metaverse Activations: New Pathways To Profit For Interior Designers, Retailers and Manufacturers
Speaker: Leslie Carothers, Savour Partnership

Artificial intelligence and metaverse activations are the next frontier in digital marketing revenue opportunities for interior designers and home related manufacturers and retailers. Learn how these two technologies can be used together – in ethical ways – to move your business powerfully forward and pave new pathways to profit and publicity in 2023 and beyond.

Register for free here! 

We hope you join us for a designer focused panel and discussion!


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